Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model

Tatiana Soto J author

Format:Paperback

Publisher:Diplomica

Published:8th Aug '08

Currently unavailable, and unfortunately no date known when it will be back

Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model cover

This paperback, "Methods for Assessing Brand Value. A Comparison Between the Interbrand Model and the BBDO's Brand Equity Evaluator Model" from Tatiana Soto J, was published 8th August 2008 by Diplomica.

ISBN: 9783836658720

Dimensions: 297mm x 210mm x 5mm

Weight: 281g

108 pages