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Mid-Century Ads. 40th Ed.

A nostalgic journey through postwar American consumerism

Steven Heller author Jim Heimann editor

Format:Hardback

Publisher:Taschen GmbH

Published:11th Oct '23

Should be back in stock very soon

Mid-Century Ads. 40th Ed. cover

This anthology captures the essence of midcentury marketing through vibrant advertisements. Mid-Century Ads. 40th Ed. showcases the creativity of the 1950s and 1960s.

This anthology invites readers to explore a vibrant collection of advertisements from the height of American postwar consumerism. Mid-Century Ads. 40th Ed. takes you back to a time when real-life Don Drapers worked tirelessly to market everything from girdles to guns. The book offers a captivating glimpse into the 1950s and 1960s, showcasing the bold colors, crisp fonts, and the alluring spirit of carefree capitalism that defined the era.

Curated from thousands of images, this collection presents the best of American print advertising during the age of the 'Big Idea.' As the nation transitioned from Cold War anxieties to a more relaxed lifestyle, the ads reflect a unique blend of humor, creativity, and design innovation. Through its pages, Mid-Century Ads. 40th Ed. paints a vivid portrait of a society eager to embrace new products and experiences, enticing consumers with everything from cars to toothpaste.

Digitally remastered for optimal reproduction quality, the advertisements leap off the page with their striking visuals and engaging messages. This anthology is not just a nostalgic look back at midcentury marketing; it is also a testament to the wit and artistry that shaped an entire industry. At once startling, amusing, and inspiring, this collection serves as both an evocative period piece and a showcase of advertising ingenuity.

“If you’re a graphic design nerd, a marketing guru looking for a coffee table book or just a lover of pop Americana, trust us, you want this for your collection.” * Huffingtonpost.com *
“An alluring time capsule of the era.” * The Boston Globe *
“The ads themselves, besides being graphically stunning, are as eloquent about mid-century Americans as any eyewitness report.” * The Wall Street Journal *

ISBN: 9783836591478

Dimensions: unknown

Weight: 1110g

512 pages

Multilingual edition