Psychology of Gift-Giving
Format:Paperback
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published:5th Jan '23
Should be back in stock very soon
Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail.
The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
- What ‘secret’ rules of giving and receiving do we follow?
- What messages do we send with our gifts?
- How do certain characteristics - such as the amount of the price or empathy - influence satisfaction with a Gift-giving is an economically significant area of consumer behavior. For we are constantly buy gifts: for Christmas and Mother’s Day, for birth and baptism, for the start of school and exams, for engagements and weddings, for birthdays or as souvenirs. Moreover, gift-giving is a very important psychological phenomenon, based on voluntariness, but also representing a duty and requiring compliance with rules. Thus, gift giving is by no means always associated with joy, but also with stress in the search for a perfect gift and disappointment when gifts fail. The book presents central results of psychological research on gift-giving. These provide answers to the following questions, among others:
· What ‘secret’ rules of giving and receiving do we follow?
· What messages do we send with our gifts?
· How do certain characteristics- such as the amount of the price or empathy - influence satisfaction with a gift?
· What mistakes should we avoid when giving gifts in romantic relationships?
· When is a monetary gift appropriate and when is it not?
Prof. Dr. Dr. h.c. em. Bernd Stauss held the Chair of Service Management at the Catholic University of Eichstätt-Ingolstadt.
- What mistakes should we avoid when giving gifts in romantic relationships?
- When is a monetary gift appropriate and when is it not?
The presentation of psychological gift-giving research is supplemented by references to gift-giving episodes in fiction by authors...
ISBN: 9783662663929
Dimensions: unknown
Weight: unknown
180 pages
1st ed. 2023