Advances in Advertising Research (Vol. XII)
Communicating, Designing and Consuming Authenticity and Narrative
Martin KJ Waiguny editor Alexandra Vignolles editor
Format:Hardback
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published:11th Apr '23
Currently unavailable, and unfortunately no date known when it will be back
This volume is a compilation of research presented at the 19th International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2021. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art research on advertising research. This volume is intended to academic, professional and student readership.
ISBN: 9783658404284
Dimensions: unknown
Weight: unknown
366 pages