B2B eCommerce
Basics, Business Models and Best Practices in Business-to-Business Online Trade
Format:Paperback
Publisher:Springer
Published:12th Nov '22
Currently unavailable, and unfortunately no date known when it will be back
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
ISBN: 9783658385279
Dimensions: unknown
Weight: unknown
205 pages
1st ed. 2023