Digital Business

This book offers a thorough exploration of digital business concepts, addressing both theoretical foundations and practical applications in today's digital economy.

In Digital Business, Tobias Kollmann provides a comprehensive overview of the theoretical foundations and practical implications for purchasing, sales, trade, contact, and cooperation management based on digital networks. The book thoroughly explains the fundamental components of system solutions, processes, management, marketing, and implementation as they relate to online platforms, while also considering the unique aspects of the digital commerce landscape. This approach integrates both business and technical perspectives, ensuring a well-rounded exploration of the entire spectrum of digital business.

The eighth edition of Digital Business features updated chapters and a shift in terminology from 'E-Business' to 'Digital Business.' It incorporates contemporary topics such as the metaverse, live shopping, and market location principles, reflecting the latest developments in the field. All practical examples and exercises have also been revised to align with current trends, making it a relevant resource for today's digital landscape.

The content covers essential topics including the fundamentals of digital business, digital procurement, digital shops, digital marketplaces, digital communities, and digital companies. This book is designed for a diverse audience, including educators and students in business administration and information systems, as well as practitioners, entrepreneurs, consultants, and investors engaged in business models and processes within the digital economy or digital transformation initiatives.