Concepts of Quality Connected to Social Media and Emotions
Format:Paperback
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published:2nd Jan '20
Currently unavailable, and unfortunately no date known when it will be back
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like “post-truth” and “fake news” as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.
ISBN: 9783658288662
Dimensions: unknown
Weight: unknown
222 pages
1st ed. 2020