Narrative and Innovation
New Ideas for Business Administration, Strategic Management and Entrepreneurship
Andreas P Muller editor Lutz Becker editor
Format:Paperback
Publisher:Springer Fachmedien Wiesbaden
Published:7th Feb '13
Currently unavailable, and unfortunately no date known when it will be back
The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As “stressors” and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.
ISBN: 9783658013745
Dimensions: unknown
Weight: 454g
275 pages
2013 ed.