The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
Roland Berger author Philip Kotler author Nils Bickhoff author
Format:Paperback
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published:9th Oct '14
Currently unavailable, and unfortunately no date known when it will be back
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
ISBN: 9783642422386
Dimensions: unknown
Weight: 164g
140 pages