Brand Growth Barriers
Identify, Understand, and Overcome Them
Ralph Krüger author Andreas Stumpf author
Format:Hardback
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published:1st Jul '13
Currently unavailable, and unfortunately no date known when it will be back
How can a brand - whether products or services, B2B or B2C, big or small - get back onto a growth track, even in economically difficult times? According to the two brand leadership experts Ralph Krüger and Andreas Stumpf, this can only be achieved by systematically overcoming growth barriers. In this book they present their Brand Growth Barrier Model, which makes it possible for businesses to identify, understand and overcome the barriers to and in their own brands. Case studies from well known brands of different categories, useful checklists for daily business and a clear, practical Question and Answer System on all relevant issues make this book an indispensable guide - not only for marketing experts but also for chief executives and responsible parties in sales and controlling.
ISBN: 9783642371073
Dimensions: unknown
Weight: 3554g
137 pages
2013 ed.