Optimal Bundling
Marketing Strategies for Improving Economic Performance
Andreas Herrmann editor Ralph Fuerderer editor Georg Wuebker editor
Format:Paperback
Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Published:9th Dec '10
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£129.99(9783540652472)
Springer Book Archives
Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept.Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.
ISBN: 9783642084591
Dimensions: unknown
Weight: unknown
299 pages
Softcover reprint of hardcover 1st ed. 1999