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Media Management

Leveraging Content for Profitable Growth

Max Josef Ringlstetter editor Andrej Vizjak editor

Format:Paperback

Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Published:1st Dec '10

Currently unavailable, and unfortunately no date known when it will be back

Media Management cover

Springer Book Archives

As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both.As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.  

ISBN: 9783642078866

Dimensions: unknown

Weight: unknown

186 pages

Softcover reprint of hardcover 1st ed. 2003