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Digital Transformation in Business (theory/practice)

Natalie Bartholomäus editor Ela Sibel Bayrak Meydanoglu editor Müge Klein editor Riza Öztürk editor

Format:Hardback

Publisher:Peter Lang AG

Published:25th Mar '20

Currently unavailable, and unfortunately no date known when it will be back

Digital Transformation in Business (theory/practice) cover

In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book

ISBN: 9783631817186

Dimensions: unknown

Weight: 319g

188 pages

New edition