Digital Transformation in Business (theory/practice)
Natalie Bartholomäus editor Ela Sibel Bayrak Meydanoglu editor Müge Klein editor Riza Öztürk editor
Format:Hardback
Publisher:Peter Lang AG
Published:25th Mar '20
Currently unavailable, and unfortunately no date known when it will be back
In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
ISBN: 9783631817186
Dimensions: unknown
Weight: 319g
188 pages
New edition