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Trust in Communication Management

Aydemir Okay editor

Format:Paperback

Publisher:Peter Lang AG

Published:5th Jul '16

Currently unavailable, and unfortunately no date known when it will be back

Trust in Communication Management cover

This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of "trust", by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research.

ISBN: 9783631675373

Dimensions: unknown

Weight: 470g

368 pages

New edition