Marketing Mix Standardisation in International Marketing
An Empirical Investigation of the Degree of Marketing Programme Standardisation in German Companies and Its Internal and External Correlates
Format:Paperback
Publisher:Peter Lang AG
Published:23rd Apr '02
Currently unavailable, and unfortunately no date known when it will be back
This non-fiction paperback, "Marketing Mix Standardisation in International Marketing" from Tobias Richter, was published 23rd April 2002 by Peter Lang AG.
ISBN: 9783631388297
Dimensions: unknown
Weight: 530g
404 pages