«Infowood»

The book Infowood discusses the transformation of the Austrian timber industry amidst the digital economy, highlighting challenges and innovative solutions.

In Infowood, authors Hannes Selhofer and Roman Winkler explore the challenges and opportunities faced by the Austrian timber industry in the digital economy. As traditional sectors grapple with the rapid evolution of digital information and communication technologies, the book provides a comprehensive analysis of how these changes impact the value creation processes within the wood industry in Salzburg and beyond. By examining the structural problems that the industry encounters, the authors shed light on the urgent need for adaptation and innovation.

The narrative is grounded in the findings of a European Union-funded pilot project that shares the same name as the book. This project demonstrated the potential of interactive cooperation platforms to foster new forms of collaboration and communication among small and medium-sized enterprises in the timber sector. The authors detail how these platforms can help businesses overcome challenges related to competition and market access, ultimately enhancing their operational efficiency and resilience.

Infowood serves not only as a documentation of the project results but also as a guide for industry stakeholders seeking to navigate the complexities of the digital landscape. With practical insights and recommendations, this book is an essential resource for anyone involved in the wood industry looking to harness the power of digital transformation for sustainable growth.