Global Market Strategies
How to Turn Your Company into a Successful International Enterprise
Format:Paperback
Publisher:Campus Verlag
Published:23rd Apr '14
Currently unavailable, and unfortunately no date known when it will be back
In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in Global Market Strategies provide international managers with the requisite know-how for success in all markets and industries.
ISBN: 9783593399454
Dimensions: 23mm x 16mm x 2mm
Weight: 340g
200 pages