Optimal Bundling

Marketing Strategies for Improving Economic Performance

Andreas Herrmann editor Ralph Fuerderer editor Georg Wuebker editor

Format:Hardback

Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Published:21st Jan '99

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Optimal Bundling cover

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

ISBN: 9783540652472

Dimensions: unknown

Weight: unknown

299 pages

1999 ed.