The Demand for International Football Telecasts in the United States

Tim Pawlowski author Georgios Nalbantis author

Format:Paperback

Publisher:Springer International Publishing AG

Published:13th Jul '18

Currently unavailable, and unfortunately no date known when it will be back

The Demand for International Football Telecasts in the United States cover

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.

These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

ISBN: 9783319838922

Dimensions: unknown

Weight: 454g

200 pages

Softcover reprint of the original 1st ed. 2016