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The Complexity Turn

Cultural, Management, and Marketing Applications

Arch G Woodside editor

Format:Paperback

Publisher:Springer International Publishing AG

Published:13th Jul '18

Currently unavailable, and unfortunately no date known when it will be back

The Complexity Turn cover

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes.

ISBN: 9783319836423

Dimensions: unknown

Weight: 454g

254 pages

Softcover reprint of the original 1st ed. 2017