Services Marketing Cases in Emerging Markets

An Asian Perspective

Sanjit Kumar Roy editor Dilip S Mutum editor Bang Nguyen editor

Format:Paperback

Publisher:Springer International Publishing AG

Published:22nd Apr '18

Currently unavailable, and unfortunately no date known when it will be back

Services Marketing Cases in Emerging Markets cover

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.

ISBN: 9783319814124

Dimensions: unknown

Weight: 3051g

184 pages

Softcover reprint of the original 1st ed. 2017