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Strategy is Digital

How Companies Can Use Big Data in the Value Chain

Carlos Cordón author Pau Garcia-Milà author Teresa Ferreiro Vilarino author Pablo Caballero author

Format:Paperback

Publisher:Springer International Publishing AG

Published:30th May '18

Currently unavailable, and unfortunately no date known when it will be back

Strategy is Digital cover

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

ISBN: 9783319809717

Dimensions: unknown

Weight: 2467g

144 pages

Softcover reprint of the original 1st ed. 2016