Negotiating Business Narratives
Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Sandford Borins author Beth Herst author
Format:Hardback
Publisher:Birkhauser Verlag AG
Published:12th Apr '18
Currently unavailable, and unfortunately no date known when it will be back
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
“My read of this short text (78 pages) is that the authors have most certainly been successful on the first front and have taken the field another valuable step toward the second. … this book has much to recommend. Analyzing popular culture narratives, this research effectively describes the narratives of three business industries. It does this quite well.” (Michael D. Jones, Journal of Public Administration Research and Theory, December, 10, 2018)
ISBN: 9783319779225
Dimensions: unknown
Weight: 454g
78 pages
1st ed. 2018