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Market Driven Political Advertising

Social, Digital and Mobile Marketing

Andrew Hughes author

Format:Hardback

Publisher:Birkhauser Verlag AG

Published:28th Jun '18

Currently unavailable, and unfortunately no date known when it will be back

Market Driven Political Advertising cover

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. 

“Researchers in political disciplines and those interested in the dynamic environment surrounding politics might find this useful.” (Ludwig Dischner, CBQ Communication Booknotes Quarterly, Vol. 51 (3-4), 2020)

ISBN: 9783319777290

Dimensions: unknown

Weight: 454g

137 pages

1st ed. 2018