The Future of Audiences

A Foresight Analysis of Interfaces and Engagement

Ranjana Das editor Brita Ytre-Arne editor

Format:Hardback

Publisher:Springer International Publishing AG

Published:17th Apr '18

Currently unavailable, and unfortunately no date known when it will be back

The Future of Audiences cover

This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices. 

ISBN: 9783319756370

Dimensions: unknown

Weight: 689g

309 pages

1st ed. 2018