The Future of Audiences
A Foresight Analysis of Interfaces and Engagement
Ranjana Das editor Brita Ytre-Arne editor
Format:Hardback
Publisher:Springer International Publishing AG
Published:17th Apr '18
Currently unavailable, and unfortunately no date known when it will be back
This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
ISBN: 9783319756370
Dimensions: unknown
Weight: 689g
309 pages
1st ed. 2018