Leading Pharmaceutical Innovation
How to Win the Life Science Race
Gerrit Reepmeyer author Oliver Gassmann author Alexander Schuhmacher author Max von Zedtwitz author
Format:Hardback
Publisher:Springer International Publishing AG
Published:24th May '18
Should be back in stock very soon
This hardback is available in another edition too:
- Paperback£44.99(9783030097820)
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management methods in the drug development pipeline; new technologies as enablers for cutting-edge R&D; and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. New models and methods are illustrated with cases from Europe, the US, and Asia. This third fully revised edition was expanded to reflect the latest updates in open and collaborative innovation, the greater strategic importance of venture capital and early-stage investments, and the new range of emerging technologies now being put to use in pharmaceutical innovation.
ISBN: 9783319668321
Dimensions: unknown
Weight: unknown
179 pages
3rd ed. 2018