Craft Beverages and Tourism, Volume 2
Environmental, Societal, and Marketing Implications
Carol Kline editor Susan L Slocum editor Christina T Cavaliere editor
Format:Hardback
Publisher:Springer International Publishing AG
Published:10th Aug '17
Currently unavailable, and unfortunately no date known when it will be back
This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
ISBN: 9783319571881
Dimensions: unknown
Weight: 4199g
228 pages
1st ed. 2018