Social Media: The Good, the Bad, and the Ugly

15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016, Swansea, UK, September 13–15, 2016, Proceedings

Marijn Janssen editor Yogesh K Dwivedi editor Nripendra P Rana editor Emma L Slade editor Marc Clement editor Matti Mäntymäki editor MN Ravishankar editor Salah Al-Sharhan editor

Format:Paperback

Publisher:Springer International Publishing AG

Published:23rd Aug '16

Currently unavailable, and unfortunately no date known when it will be back

Social Media: The Good, the Bad, and the Ugly cover

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016

The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

ISBN: 9783319452333

Dimensions: unknown

Weight: unknown

730 pages

1st ed. 2016