New Luxury Management

"The luxury sector has undergone a genuine transformation in recent years, forcing business leaders to learn new codes to satisfy their increasingly demanding customers. This book is a seminal account of the problem. Its global view presents the major challenges of the industry, but above all it explains to its readers the whole of the value creation process." (Herve Fort, Managing Director, Domaine Les Crayere Hotel, France) "This book offers a comprehensive, analytical, rich and very clear picture of the luxury industry. Thanks to numerous examples and testimonies it covers all the aspects of doing business in our Industry." (Didier Bonnin, CEO of Roveda, Chanel Group)

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market.

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.