Innovations in Social Marketing and Public Health Communication

Improving the Quality of Life for Individuals and Communities

Walter Wymer editor

Format:Paperback

Publisher:Springer International Publishing AG

Published:23rd Aug '16

Currently unavailable, and unfortunately no date known when it will be back

Innovations in Social Marketing and Public Health Communication cover

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.  

ISBN: 9783319366234

Dimensions: unknown

Weight: 6029g

389 pages

Softcover reprint of the original 1st ed. 2015