Foreign Direct Investment Inflows Into the South East European Media Market

Towards a Hybrid Business Model

Zvezdan Vukanovic author

Format:Hardback

Publisher:Springer International Publishing AG

Published:2nd Aug '16

Currently unavailable, and unfortunately no date known when it will be back

Foreign Direct Investment Inflows Into the South East European Media Market cover

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

ISBN: 9783319305103

Dimensions: unknown

Weight: 4557g

202 pages

1st ed. 2016