Social Media Management
Technologies and Strategies for Creating Business Value
Format:Hardback
Publisher:Springer International Publishing AG
Published:24th Sep '15
Should be back in stock very soon
This hardback is available in another edition too:
- Paperback£49.99(9783319373058)
This textbook provides an organizational view of social media's impact, emphasizing its role in creating business value through various disciplines. Social Media Management covers essential strategies and topics.
This undergraduate textbook takes an organizational perspective, focusing on the impact of social media across various departments. It delves into how organizations leverage social media to create business value. By examining the interplay between social media and different disciplines, the book provides valuable insights for understanding contemporary business practices.
Social Media Management adopts a multi-disciplinary approach, integrating concepts from IT, marketing, human resources, and more. This comprehensive exploration covers essential topics, including tools, tactics, and strategies for effective social media use. Readers will find discussions on internal and external communication, viral marketing campaigns, social customer relationship management (CRM), employer branding, e-recruiting, and search engine optimization.
Additionally, the book addresses critical issues such as sentiment analysis, crowdfunding, and the legal and ethical considerations surrounding social media use. By highlighting current trends and challenges, Social Media Management equips students with the knowledge necessary to navigate the complex landscape of social media in organizations. It serves as a valuable resource for those looking to understand the strategic importance of social media in today's business environment.
“This book … is an undergraduate textbook. But I must say that I have reviewed and read other undergraduate textbooks but this one in particular it is really well-written and it is really on the right level. … I want to say that this is a very modern and unique book and it is essential if you work with marketing, social media and corporate management. It will be a good addition to your personal library and for your reading. Enjoy!” (Inspire and Action Blog, inspireandaction.wordpress.com, April, 2017)
“This is an easy-to-read book that provides a rich set of both theoretical background and practical examples on the use and impact of the social media on all business functions and departments. The multi-disciplinary perspective of the book is its major differentiator in relation to other textbooks related to social media in management. The book constitutes a very useful reading for researchers-academics, students, professionals and policy makers involved and interested in social media management.” (Marianna Sigala, Information Technology & Tourism, Vol. 17, 2017)
“Most chapters end with a self-test for review and a bibliography. Scattered within the chapters are case examples, sometimes questions with potential solutions, and sometimes provocative items to ponder. … There are a plethora of how-to guides to social media management, but this is the first text I know of geared toward nontechnical, undergraduate students in business fields. It is targeted to students in the fields of business and administration … .” (David Bellin, Computing Reviews, April, 2016)
ISBN: 9783319219899
Dimensions: unknown
Weight: 5325g
250 pages
1st ed. 2016