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Frugal Innovation in Healthcare

How Targeting Low-Income Markets Leads to Disruptive Innovation

Cornelius Herstatt author Aditi Ramdorai author

Format:Hardback

Publisher:Springer International Publishing AG

Published:21st May '15

Currently unavailable, and unfortunately no date known when it will be back

Frugal Innovation in Healthcare cover

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian healthcare sector. Low-cost, specialty hospital chains like Aravind Eye Care and Narayana Hrudayalaya have brought down the cost of certain medical procedures significantly. The Indian conglomerate Tata Group and the American healthcare giant GE Healthcare have also developed affordable products targeted at the lowest-income segments in India. The authors present an in-depth analysis of these companies and present their insightful results on disruptive innovation and the ever-challenging BOP market.

ISBN: 9783319163352

Dimensions: unknown

Weight: 4085g

168 pages

2015 ed.