Aiming Big with Small Cars

Emergence of a Lead Market in India

Cornelius Herstatt author Rajnish Tiwari author

Format:Hardback

Publisher:Springer International Publishing AG

Published:12th Nov '13

Currently unavailable, and unfortunately no date known when it will be back

Aiming Big with Small Cars cover

This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.

ISBN: 9783319020655

Dimensions: unknown

Weight: 5148g

229 pages

2014 ed.