Aiming Big with Small Cars
Emergence of a Lead Market in India
Cornelius Herstatt author Rajnish Tiwari author
Format:Hardback
Publisher:Springer International Publishing AG
Published:12th Nov '13
Currently unavailable, and unfortunately no date known when it will be back
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
ISBN: 9783319020655
Dimensions: unknown
Weight: 5148g
229 pages
2014 ed.