Public Relations and Communication Management in Europe
A Nation-by-Nation Introduction to Public Relations Theory and Practice
Betteke van Ruler editor Dejan Verčič editor
Format:Hardback
Publisher:De Gruyter
Published:25th Mar '04
Currently unavailable, and unfortunately no date known when it will be back
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
ISBN: 9783110176117
Dimensions: unknown
Weight: 851g
515 pages