Persuasive Signs
The Semiotics of Advertising
Marcel Danesi author Ron Beasley author
Format:Hardback
Publisher:De Gruyter
Published:9th Oct '02
Currently unavailable, and unfortunately no date known when it will be back
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
ISBN: 9783110173406
Dimensions: unknown
Weight: 503g
204 pages