Helvetica

Homage to a Typeface

Lars Muller author

Format:Paperback

Publisher:Lars Muller Publishers

Published:15th Nov '02

Should be back in stock very soon

Helvetica cover

Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.

ISBN: 9783037780466

Dimensions: unknown

Weight: unknown

256 pages

2nd Revised edition