Customer Centric Support Services in the Digital Age
The Next Frontier of Competitive Advantage
Jagdish N Sheth editor Emmanuel Mogaji editor Varsha Jain editor Anupama Ambika editor
Format:Hardback
Publisher:Springer International Publishing AG
Published:3rd Jan '24
Should be back in stock very soon
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era.
Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.
The book is a valuable resource for students and researchers keen on understanding the new digital landscape in customer service to develop, maintain, and enhance customer relationships.
ISBN: 9783031370960
Dimensions: unknown
Weight: unknown
294 pages
1st ed. 2024