Artificial Intelligence in Customer Service
The Next Frontier for Personalized Engagement
Jagdish N Sheth editor Emmanuel Mogaji editor Varsha Jain editor Anupama Ambika editor
Format:Hardback
Publisher:Springer International Publishing AG
Published:18th Aug '23
Should be back in stock very soon
This edited volume elucidates how artificial intelligence (AI) can enable customer service to achieve higher customer engagement, superior user experiences, and increased well-being among customers and employees.
As customer expectations dictate 24/7 availability from service departments and market pressures call for lower costs with higher efficiency, businesses have accepted that AI is vital in maintaining customer satisfaction. Yet, firms face tough challenges in choosing the right tool, optimizing integration, and striking the appropriate balance between AI systems and human efforts. In this context, chapters in this book capture the latest advancements in AI-enabled customer service through real-world examples. This volume offers a global perspective on this contemporary issue, covering topics such as the use of AI in enhancing customer well-being, data and technology integration,and customer engagement.ISBN: 9783031338977
Dimensions: unknown
Weight: unknown
307 pages
2023 ed.