H2H Marketing
Case Studies on Human-to-Human Marketing
Uwe Sponholz editor Philip Kotler editor Waldemar Pfoertsch editor Maximilian Haas editor
Format:Paperback
Publisher:Springer International Publishing AG
Published:20th Jul '24
Should be back in stock very soon
H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.
ISBN: 9783031223952
Dimensions: unknown
Weight: unknown
213 pages
2023 ed.