Public Relations and the Digital
Professional Discourse and Change
Format:Hardback
Publisher:Springer International Publishing AG
Published:30th Sep '22
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£89.99(9783031139581)
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.
ISBN: 9783031139550
Dimensions: unknown
Weight: unknown
230 pages
1st ed. 2022