Public Relations and the Digital

Professional Discourse and Change

Clea Bourne author

Format:Hardback

Publisher:Springer International Publishing AG

Published:30th Sep '22

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Public Relations and the Digital cover

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author examines the shifting boundaries between PR and adjacent fields such as advertising, marketing and journalism – and illuminates varied lifeworlds of PR professionals from different backgrounds, races and genders. Written for academics, practitioners and those interested in the world of public relations, the book will also be enjoyed by young professionals working in this interesting and fast-changing occupation.


ISBN: 9783031139550

Dimensions: unknown

Weight: unknown

230 pages

1st ed. 2022