Business Advancement through Technology Volume I

This collection provides insights into how technology impacts business practices, particularly in marketing and employment, as explored in Business Advancement through Technology Volume I.

The two-volume edited collection titled Business Advancement through Technology Volume I delves into the significant role technology plays in the evolution of business practices. It covers a variety of topics including mobile banking, social media, and neuromarketing tools, providing a comprehensive examination of how the diffusion of technology can drive, hinder, and facilitate change within marketing processes. The multifaceted nature of technology brings both opportunities and risks, making it essential to consider technological mediation in discussions of business advancement.

Volume I specifically offers valuable insights into technological innovations that are shaping global marketing strategies. By analyzing the interplay between technology and marketing, the book highlights how businesses can leverage these advancements to enhance their outreach and effectiveness. The editors have curated contributions from various experts, ensuring that readers receive a well-rounded understanding of the current landscape.

In contrast, Volume II shifts the focus to the implications of evolving technology on work and employment dynamics. Together, these volumes advance the discourse on organizations and technology, making them indispensable resources for students, researchers, and practitioners alike. The collection not only enriches academic knowledge but also provides practical insights for those navigating the complexities of modern business environments.