Public Sector Marketing Communications Volume I

This first volume examines vital themes in public sector marketing communication, addressing branding, public relations, and the need for effective government communication.

The first volume of this two-part series, Public Sector Marketing Communications Volume I, delves into essential marketing communication themes that are pivotal for the public sector. It covers topics such as branding, public relations, trade fairs, exhibitions, and the critical role of effective communication in government. This volume highlights the need for African nations to develop strong, people-centered institutions that prioritize effective communication with the public. The literature indicates that poor government communications can lead to a host of negative outcomes, making this discussion particularly timely and relevant.

In Public Sector Marketing Communications Volume I, the authors argue that public sector marketing communication is vital for fostering a strong relationship between government and society. By utilizing appropriate communication tools and platforms, governments can work towards restoring public trust and enhancing their image. The book emphasizes the importance of conceptual and theoretical research in marketizing Africa’s public sector, aiming to create a more effective partnership with the communities they serve.

This volume, together with its companion, addresses a significant information gap in the understanding of public sector communications in Africa. The second volume will expand on traditional and digital perspectives, providing a comprehensive overview of the strategies necessary for effective public sector marketing communication. Collectively, these works aim to support the development of robust communication frameworks within African governments.