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Fashion Marketing in Emerging Economies Volume II

South American, Asian and African Perspectives

Emmanuel Mogaji editor Frederica Brooksworth editor Genevieve Bosah editor

Format:Hardback

Publisher:Springer International Publishing AG

Published:13th Dec '22

Should be back in stock very soon

This hardback is available in another edition too:

Fashion Marketing in Emerging Economies Volume II cover

This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming aware of the benefits of this market and are forced to seek their future growth potentials in this part of the world; in addition, marketing strategies, tools and technologies have also evolved.

With a growing demand for additional research, information, recommendations and insight from practitioners, entrepreneurs, students, and academics, contributing authors use multiple methods and theories to uncover, analyse, demonstrate, and present the facts in their chapters and provide integrated guideposts for future research. This book is intended to satisfy the needs of stakeholders in the quest for practical insights into fashion marketing in emerging economies, especially in South America, Asia and Africa.

It offers timely information on growing areas such as sustainability, digital platforms, supply chain and logistics and provides a good insight for anyone seeking to explore opportunities in emerging market economies. The book offers a much needed resource for students, scholars and practitioners.

ISBN: 9783031070778

Dimensions: unknown

Weight: unknown

289 pages

1st ed. 2023