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International Conference on Managing Business Through Web Analytics

Soraya Sedkaoui editor Mounia Khelfaoui editor Rafika Benaichouba editor Khalida Mohammed Belkebir editor

Format:Paperback

Publisher:Springer International Publishing AG

Published:3rd Dec '23

Should be back in stock very soon

This paperback is available in another edition too:

International Conference on Managing Business Through Web Analytics cover

This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses’ strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses.

 

ISBN: 9783031069734

Dimensions: unknown

Weight: unknown

448 pages

1st ed. 2022