International Conference on Managing Business Through Web Analytics
Soraya Sedkaoui editor Mounia Khelfaoui editor Rafika Benaichouba editor Khalida Mohammed Belkebir editor
Format:Hardback
Publisher:Springer International Publishing AG
Published:3rd Dec '22
Should be back in stock very soon
This hardback is available in another edition too:
- Paperback£219.99(9783031069734)
This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses’ strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses.
ISBN: 9783031069703
Dimensions: unknown
Weight: unknown
448 pages
1st ed. 2022