Uncertainty-driven Innovation

Managing the New Product Development Processes in an Unpredictable Environment

Giacomo Marzi author

Format:Hardback

Publisher:Springer Nature Switzerland AG

Published:7th May '22

Should be back in stock very soon

Uncertainty-driven Innovation cover

Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.


ISBN: 9783030995331

Dimensions: unknown

Weight: unknown

110 pages

1st ed. 2022