Consumption, Production, and Entrepreneurship in the Time of Coronavirus
A Business Perspective of the Pandemic
Paul Harrison editor Marta Massi editor Elena Gallitto editor
Format:Hardback
Publisher:Springer Nature Switzerland AG
Published:23rd Apr '22
Currently unavailable, and unfortunately no date known when it will be back
This hardback is available in another edition too:
- Paperback£139.99(9783030931711)
This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises.
ISBN: 9783030931681
Dimensions: unknown
Weight: unknown
208 pages
1st ed. 2022