Consumption, Production, and Entrepreneurship in the Time of Coronavirus

A Business Perspective of the Pandemic

Paul Harrison editor Marta Massi editor Elena Gallitto editor

Format:Hardback

Publisher:Springer Nature Switzerland AG

Published:23rd Apr '22

Currently unavailable, and unfortunately no date known when it will be back

This hardback is available in another edition too:

Consumption, Production, and Entrepreneurship in the Time of Coronavirus cover

This book examines the impact of the continuing COVID-19 crisis on consumers and businesses. With stay-at-home orders and social distancing measures mandated by governments worldwide, businesses have made significant adjustments to adapt to the sudden changes caused by the pandemic. The book aims to understand what settling and thriving in the “new normal” have meant for businesses around the world. This book is divided into sections on production, consumption, and entrepreneurship and explores how consumer psychology has changed while also evaluating new digital business opportunities afforded by the pandemic. By bringing together psychology and marketing scholars, this interdisciplinary book will inform research on how businesses adapt to crises. 

ISBN: 9783030931681

Dimensions: unknown

Weight: unknown

208 pages

1st ed. 2022