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Marketing Tourist Destinations in Emerging Economies

Towards Competitive and Sustainable Emerging Tourist Destinations

Ishmael Mensah editor Mohd Raziff Jamaluddin editor Kandappan Balasubramanian editor Gina Alcoriza editor Vanessa Gaffar editor S Mostafa Rasoolimanesh editor

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:29th Nov '22

Currently unavailable, and unfortunately no date known when it will be back

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Marketing Tourist Destinations in Emerging Economies cover

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries. 

This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others. 

Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers. 

ISBN: 9783030837136

Dimensions: unknown

Weight: unknown

302 pages

1st ed. 2022