Fashion Communication
Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021
Lorenzo Cantoni editor Nadzeya Kalbaska editor Teresa Sádaba editor Francesca Cominelli editor Marta Torregrosa Puig editor
Format:Paperback
Publisher:Springer Nature Switzerland AG
Published:22nd Sep '22
Currently unavailable, and unfortunately no date known when it will be back
This paperback is available in another edition too:
- Hardback£159.99(9783030813208)
These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.
ISBN: 9783030813239
Dimensions: unknown
Weight: unknown
337 pages
1st ed. 2021