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Fashion Communication

Proceedings of the FACTUM 21 Conference, Pamplona, Spain, 2021

Lorenzo Cantoni editor Nadzeya Kalbaska editor Teresa Sádaba editor Francesca Cominelli editor Marta Torregrosa Puig editor

Format:Paperback

Publisher:Springer Nature Switzerland AG

Published:22nd Sep '22

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Fashion Communication cover

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

ISBN: 9783030813239

Dimensions: unknown

Weight: unknown

337 pages

1st ed. 2021